Break the code to successful contact with the customer

Smartly integrated technology is capable of many things – boosting your profits, uncovering new business opportunities or optimizing costs. In a day when the world is gradually moving away from cash transactions, payment kiosks are becoming natural partners in more and more new sectors. Automatization should not be deployed without proper forethought, though, and the technology must be a perfect fit to your clients. Therefore, Payment4U takes pride in its capability to customize solutions tailored for the client.

Interaction with technology brings higher profits, cost savings and new business opportunities

Studies have shown that giving customers control over their purchases in cases of interacting with a kiosk leads to more specific and more expensive orders. In the case of charity collections, the total donated amount increases even by as much as 30%! Kiosks in difficult-to-access and peripheral locations substitute scarce human resources and enable you to expand beyond cultural centres. The use of kiosks for routine and boring tasks, where personal contact with an employee adds no value, lets you reduce your shop space and save on rental costs, especially in such high-profile locations as airports or shopping malls. In luxury shops with higher security costs, and typically in automobile showrooms, kiosks save on the costs of such security elements as bulletproof glass and on extra insurance for employees.

At Payment4U, we keep up with long-term trends both at home and abroad, and we anticipate logical expansion of self-service kiosks at petrol stations, as is entirely common among our European neighbours. At the same time, though, we believe that our capability to analyse business processes – including customer journeys – and comprehensively design an environment within which the client feels comfortable will be of interest also for public administration. It is precisely in smart cities projects where we see enormous potential to use technologies to accelerate services delivery to residents while making these more accessible. Imagine efficient public offices that accommodate themselves to the citizenry and not the other way around. For us, this is no longer just a thing of the future.

 

Smart connection of machines and personnel

Introducing automated elements into business requires a solid strategy, and particularly at the beginning of the process. Your aim should not be complete replacement of human personnel; the real challenge is find the right mix of the best from both approaches. Free up your people! Give them time and space to devote themselves to clients with empathy and purpose. Leave routine tasks to kiosks. They manage these quickly, precisely and without misunderstandings. At Payment4U, we advise our clients to mitigate the initial mistrust in a new solution by arranging for personnel on site to guide the customer through an intuitive process. Research clearly shows that even though customer satisfaction decreases slightly after the installation of kiosks, as soon as customers get accustomed to the new solution their satisfaction on the contrary exceeds the previous satisfaction levels and for their subsequent purchases they are ever more likely to use the kiosks.

The real revolution, however, is in the area of sales heuristics. What do we mean by this? Imagine that an employee of your sales network spends several months in training so that he or she would know all your products and services and be capable of offering them at just the right moment. Although this effort by your employee will pay off after some time, you cannot be entirely sure of his or her adhering to all the rules at all times and in all circumstances. Moreover, with today’s high employee turnover, the costs of repeated training for every new employee are rising dramatically. On the contrary, an autonomous kiosk will behave according to the pre-established sales algorithm forever. Depending upon the interaction with the customer, it never forgets to offer accessory products that may be important earnings generators for your business.

 

Kiosks are introducing an unprecedented level of control
over financial flows without need for maintenance

Kiosks radically simplify cash handling, and due to their online connectivity you can at all times have an absolute overview of all completed transactions. So, as a shop owner, you know exactly how much money your safe or kiosk is holding right now. This means in real time, not just at the end of the day when the receipts are counted and transferred.

You needn’t even rack your brain anymore over issues of employee responsibility for transaction cash. The whole unpleasant keeping of large amounts of cash is eliminated. This typically will be welcomed by an aircrew, for example, who cannot hand over the on-board collected cash sometimes even for several days! A largecapacity deposits kiosk provides a fast and secure solution also for banknotes in various currencies. The kiosk uncompromisingly recognizes a counterfeit banknote in any currency for which it is set up and certified. Not surprisingly, it cannot be intimidated. And to steal from a kiosk by conventional means such as brute force is nearly impossible.

 

References

Self-service payment machines from P4U completely replace physical cashiers throughout our network of shops. The importance of automated payment is crucial, and particularly in high-turnover seasons.

Miroslav Ilger, Head of IT Services Mall.CZ

After good experience with the payment solution in the Czech Republic, I decided to expand the automated payment machines also to Slovakia and Poland. Customers appreciate their easy use and speed of payment, including goods pick-up.

Patrik Cirbus, Operations Manager, NOTINO

Our vision was a fully automated petrol station, including provision of security and connection to our other operations of the wash centre. We were surprised by the flexibility of the P4U payment machine and by the overall reliability of the solution.

Karel Uhlíř, owner of Autoslužby Uhlíř

The automated payment machine in the building of the public transportation company expanded the client services significantly. Particularly outside regular business hours, and not just for passengers but also for drivers of the city public transport.

Roman Tříska, head of the transportation and tariff department, DPMO